What an amazing day for green beauty brands!
On March 12th, we were thrilled to exhibit Aequora skincare at the first ever event held by The Green Edit in Sydney. We were among forty two truly 100% natural green beauty brands that set up our tables at the beautifully chosen location at Terrace On The Domain.
The Green Edit event was hosted by green beauty make up artist and founder of The Green Edit, Cathy Tolpigin. Cathy describes The Green Edit as a curated event featuring the very best organic and natural beauty brands in one beautiful space. It also connects brand founders directly to consumers to build brand and product awareness, loyalty and to create a conscious community.
“I want natural beauty to be the norm, for absolutely everyone..” CATHY TOLPIGIN, FOUNDER OF THE GREEN EDIT
Well, the sun shone, the bubbles flowed and the people showed! The atmosphere was wonderful. Everyone enjoyed sampling the many beautiful products including make up, hair products, perfume, supplements and skin care – all natural, of course! There were talks and demonstrations and yoga on the green.
We had the pleasure of meeting like-minded beauty brands, buyers, media and PR and a host of consumers. There were amazing goodie bags to take away absolutely packed to the brim with products, samples and exclusive discount offers.
I took my daughter down to help me on the stand. What a huge help she was to me, especially chasing down my products that had been couriered interstate and hadn’t arrived in time! But they eventually turned up and we managed to get our table looking lovely just in the nick of time! The whole experience was an absolute pleasure and I personally cannot wait for this event next year.
Aequora’s display table at the event