We wanted to share some more amazing news with you that has just been announced! We are finalists in this year’s Clean Beauty Awards which celebrate the very best performing products, created with the healthiest ingredients, from around the world. Its goal is to celebrate the power of the clean, or “free from”, beauty movement through this annual Awards, hosted by CertClean and supported by an eminent panel of judges.
Aequora entered two products from our Australian Botanical Range : our Intensely Moisturising Hand Cream and our Body Moisturising Lotion and we are extremely proud to announce that both products have been selected as finalists in this year’s awards!
CertClean is North America’s leading certification for safer beauty and personal care products – that’s right – Aequora has been recognised globally now having won awards now in Australia, UK and Canada!
So why did we enter these awards?
Here’s the reason why it’s important for us to enter these awards as explained on the CertClean website:
There’s a growing awareness that large companies use questionable ingredients, such as talc and parabens. So shoppers turn to brands that use marketing buzzwords like “natural” and “organic.” And they rightfully assume they’re protecting themselves from harm! But in Canada, if just one chemical in a cosmetic is natural or organic, the product is legally allowed to be marketed as entirely natural or organic. So how can shoppers avoid questionable chemicals in their everyday beauty products?
At the same time, countless brands rise above the status quo to craft products void of questionable chemicals. However, the journey to success — even for the best amongst them — is an uphill struggle. Why? How can brands that don’t use harmful chemicals get recognized for their superior formulations?
With clean beauty products proudly bearing the CertClean logo, it is now possible for shoppers to confidently and easily discover safer beauty and personal care products. At the same time, the clean beauty products now get the authentication and distinction they deserve.
CertClean vets beauty and personal care products formulated without the use of potentially harmful ingredients, such as carcinogens, chemicals that may potentially affect our hormonal system, reproductive system, neurological system, etc.
CertClean is not a certification for products with a certain quantity of natural or organic ingredients but a certification for products free from ingredients that may pose risk to our hormonal, reproductive and or neurological systems, like talcum powder, formaldehyde-releasing preservatives, parabens, sodium lauryl sulfates, and hundreds more. CertClean is a certification which prioritises human health over the use of organic and natural ingredients.
Clean beauty: what we call products formulated without questionable ingredients!