Lately, everywhere we turn there are skincare products promising to deliver amazing results for dry skin, oily skin, acne scars, fine lines and wrinkles, dark spots and sun damage. There are some big claims being made. How do you know if it’s all hype?
Vitamin C is a potent water soluble brightening antioxidant that is considered the holy grail of skincare ingredients for erasing sunspots and brightening up dull skin complexions. But is this ingredient all it’s cracked up to be and does it really work in skincare?
We’ll explain in this post the reasons why you definitely need to make sure it’s a part of your skincare routine and why and how it really does improve your skin.
Vitamin C is a potent antioxidant that can neutralise free radicals and aids your skin’s natural regeneration process by helping the body to repair damaged skin cells.
So, what do we really understand about antioxidants and free radicals? Explained in layman’s terms our bodies create free radicals, which is the bad stuff, as well as antioxidants (the good stuff!) naturally. Free radicals are incomplete cells which can damage our skin’s outer layer (epidermis) and come from pollution, sunlight and stress. Antioxidants help protect our skin from free radicals by stopping the chain reaction caused by free radicals which damage the cells around them.
We often have more free radicals than antioxidants which is why we need to top up the antioxidants through what we eat and what we put on our skin.
Applying natural skincare packed with powerful antioxidants helps neutralise free radicals which in turn leads to a healthy, fresh complexion and glowing skin.
Vitamin C serums like Aequora’s Pure Hydrating & Brightening Serum are naturally acidic, which means they help slough dead cells from the surface of your skin to help it appear brighter and smoother. This enables new cell regeneration. Vitamin C is highly acidic and very bitter, so when it is applied to the skin, it 'sends a message' to your skin to heal itself by accelerating the production of collagen and elastin. Collagen is the protein fibres that make skin plump and prevent sagging; elastin are also protein fibres that help skin bounce back.
One of Vitamin C’s biggest claims in skincare is for reducing scars, spots and helping fade hyperpigmentation.
Hyperpigmentation — including sun spots, age spots, and melasma occurs when melanin (the pigment that gives colour to your skin) is overproduced in certain areas of the skin. Vitamin C application has been shown to help impede melanin production . This in turn can help fade dark spots and lead to a more even-toned skin complexion.
Vitamin C is also a well-known brightening agent and used topically helps fade brown spots without altering normal skin pigmentation.
Vitamin C actually is the super ingredient it claims to be in skincare. Whilst we always recommend including Vitamin C in your daily diet as a great way to get your daily dose, applying Vitamin C topically through a skincare routine allows the powerful antioxidant to perform its skin-brightening, hyperpigmentation-correcting and skin toning benefits, but it takes time and consistent application to see the best results.
Dermatologists agree that vitamin C in a serum is a skincare ‘must have’ and they also agree on applying your vitamin C before moisturising and before applying your face oil for best results. So, we recommend that you always apply Aequora's Pure Hydrating & Brightening Serumand then follow up with our Brightening & Restorative Face Oilafter.
There’s no real consensus among skincare experts on whether you’re better off wearing your serum in the morning or at night. So we see that as a green light to using it in the day as another layer to protect your skin against free radicals and UV, and at night as a way to undo the oxidative damage from the day.
Vitamin C features throughout Aequora’s product range. One of our hero ingredients is Kakadu Plum. Kakadu plums have the highest recorded natural amount of vitamin C of any food in the world. Our other hero ingredients containing high amounts of vitamin C and fruit acids include Lilly Pilly and Quandong. Quandong having twice the vitamin C of oranges.
To see our full product range Shop The Collection here.